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My story

Details create the ultimate cosiness and attention to it has always been paramount to me whether it’s setting a breakfast table or a homely ambience. The touch of natural Linen brings back memories to those special moments together with family and friends. I admire traditions and valuables passed through generations, hence I started designing timeless Linen home-ware and the idea of Linumø was born.

My background in social entrepreneurship has influenced the business to be both ethically and socially responsible, as well as contribute to a more sustainable living.

I am so grateful and lucky to live in times when like-minded community is rapidly growing.

I invite people to shop consciously – no step is too small to make a change.

J.J.

Linumø Copenhagen

Linumø Copenhagen – elegantly simple design, that focuses on capturing the charm and texture of Linen. Long Linen traditions and Scandinavian design unite in a cozy celebration of everyday life. Carefully selected beautiful and natural linen fabrics from Europe to admire special and ordinary moments. We are proud to create handmade products and to return to traditional craftsmanship and authentic values of our products. The fabric, the color, the quality, the attention to detail comes with every product we create. Little pieces of our hearts are put into every single step of the way until linen brings happiness and coziness to your home. Linumø is aiming to reduce the environmental impact by using only 100% natural linen fibers. We believe that, if we create & consume consciously, we can reduce waste and contribute to a sustainable environment. Let’s make a positive impact on Earth together.

Linen

Linen is one of the oldest fabrics in the world, its natural fiber comes from flax plant and is one of the strongest and most durable of the fabrics. Its natural fibers are hypoallergenic, gentle and soft on skin. Turning flax into linen is a challenging and lengthy process, all linen fabrics are made from cellulose fibers which grow inside stalks of the flax plant or Linum Usitatissimum. Usually farmers sow flax on the same land every 6-7 years in order to ensure sustainable and good quality agriculture. The best conditions for flax to grow is a rich and moist soil and when the Sun is often changing with rain. It is very important to have the soil prepared, so that the plant can grow its roots deep into the ground. Normally seeds are sown from mid-March to beginning of April, but every year it depends heavily on the weather. The best weather conditions are when it is cool and dry, in this environment the plant will start growing slowly. Few days after sowing you can start seeing the plants and in approximately 3 months it will be 1 meter tall. In June we can already observe beautiful blue flowers of flax plant that only last for one day, that is why it attracts so many people to enjoy the stunning view of those fields. Soon after the blooming period, all plants start having seeds that are going to be used for the next year. Flax turns yellow and by the end of July is ready to be pulled. Harvested flax is kept in a farm and later the process of extracting the fibre from the straw (scutching) takes place. A scutching machine removes broken outer layer called shives. The fiber is combed and separated by length. Line fibers (long linen fibers) are spun into linen yarn and there are five most important criteria when evaluating the quality: strength, fineness, colour, nature, homogeneity.

Linen Care

Linumø linen is 100% natural and has a incredibly special feeling when you touch it. Maintaining Linen beautiful is effortless, it is precious but not delicate fabric. Linen is machine washable, tumble dryable and doesn’t require any ironing!

WASHING
The more times you wash your linen, the softer it feels! Wash at 30-40°C with small amount of gentle detergent and put similar colors, do not tide.

DRYING
Shake damp linen out, smooth it with your hands and let it dry (inside or outside). Feel free to tumble dry gently on medium or low temperatures (do not mix with other items, linen is likely to leave int). Remove from the machine when linen is still slightly damp to avoid stiffness. After drying linen feels lovely, wonderfully soft and with lots of character.

IRONING
Linen is a fabric that wrinkles, crumples and crease because it is Natural. You love it or you hate it! There is no need to iron linen, it is beautiful with it’s wrinkles, but if you like it more pressed, formal and glossy use a medium-hot iron while the fabric is still damp. White linen we suggest to iron from both sides, dark linen should be ironed only on the reverse side of the product.

STORING
Store linens in a cool, dry and away from direct sunlight place. Natural linen need to breathe, avoid plastic bags (you can use linen bags for that). Make sure your linens are completely dry to avoid mildew. Best way to store your linen is to roll it up instead of folding.

Take care of me and I will last forever!